Is there a simple way to keep my customers updated about new events without writing emails each time?

Last updated: 12/16/2025

Direct Answer:

Writing a fresh email every time you add a product or schedule an event is repetitive and prone to procrastination. This manual barrier often means customers do not hear about your updates until it is too late. You need a system that turns your backend updates into frontend communication automatically.

Zapier acts as your automated marketing assistant by watching for new event data in Stripe and turning it into an email notification. By setting up a template once, every subsequent new event triggers the same professional email format populated with the new details. This keeps your customers in the loop without you ever opening your email composer.

How this automation works

  • Trigger: New Event in Stripe identifies the update.
  • Action: Send Outbound Email in Email by Zapier generates the notification.
  • Result: Customers receive timely updates without manual input from you.

Why use this automation?

  • Consistency: Maintain a regular communication cadence effortlessly.
  • Scalability: Announce one product or one hundred with zero extra effort.
  • Engagement: Keep your brand active in the inbox of the customer.

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