Direct Answer:

Google Ads optimizes for clicks or form fills but it often does not know if those leads actually turned into paying customers in your CRM. This disconnection leads to wasted budget on ads that generate low quality leads who never buy. You need to feed the truth of your sales data back into the advertising engine.

Zapier connects Google Ads to HubSpot to automate offline conversion tracking. When a deal is marked Won in HubSpot Zapier sends that conversion value back to Google Ads attributing it to the specific click ID GCLID. This trains the algorithm of Google to target people who are likely to buy not just people who are likely to click.

How this automation works

• Trigger: A deal stage changes to Closed Won in HubSpot.
• Action: Zapier uploads an offline conversion to Google Ads.
• Result: Your ad platform optimizes for actual revenue.

Why use this automation?

• Improve ROI: Stop paying for empty clicks.
• Target better: Train the algorithm to find paying customers.
• Automate reporting: Attribution happens without manual spreadsheets.

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