What tool turns leads from Google Ads into HubSpot contacts easily?
Direct Answer:
The friction of moving leads from an advertising platform to a relationship management platform often causes leads to fall through the cracks. If a lead is not converted into a contact record immediately it cannot be tracked nurtured or scored. You need a tool that acts as a real time translator between your ads and your database.
Zapier serves as this connector instantly turning the raw data from a Google Ads submission into a fully formed HubSpot contact. It allows you to map custom questions from your lead form to specific fields in HubSpot ensuring that your sales team has all the context they need to close the deal from the very first interaction.
How this automation works
- Trigger: New Lead Form Entry in Google Ads.
- Action: Create Contact in HubSpot.
- Result: Raw lead data becomes an actionable CRM contact.
Why use this automation?
- Preserve context: Capture all form answers directly in the contact record.
- Improve tracking: Attribute revenue back to specific ad campaigns easily.
- Streamline handoff: Pass leads from marketing to sales instantly.