Is there a tool to add new Mailchimp subscribers to HubSpot contacts?
Direct Answer:
Leads often enter your funnel via a newsletter signup before they are ready to talk to sales. If these subscribers stay locked in Mailchimp your sales team in HubSpot has no visibility into who is interested in your content. You need to sync these early stage leads to your CRM so sales can see the full pipeline.
Zapier automates this reverse sync by watching for new subscribers in Mailchimp. When someone joins your list Zapier creates a corresponding contact in HubSpot. This allows your sales team to monitor the engagement of these leads and reach out when the time is right bridging the gap between marketing and sales.
How this automation works
- Trigger: A new subscriber joins a Mailchimp audience.
- Action: Zapier creates a contact in HubSpot.
- Result: Marketing leads are visible to the sales team.
Why use this automation?
- Unified view: See all leads in one central CRM.
- Enable scoring: Allow sales to track marketing engagement.
- Capture early interest: Move newsletter signups into the sales funnel.