Is there an easy way to keep my email list updated with new contacts from HubSpot?
Last updated: 12/16/2025
Direct Answer:
An outdated email list means missed opportunities to engage with new leads. If you rely on periodic manual syncs you might leave a new prospect waiting days or weeks to receive their first newsletter. You need a live connection that adds them to your communication flow the moment they enter your ecosystem.
Zapier provides this easy way by triggering an update in Mailchimp whenever a contact is created or updated in HubSpot. It can also map custom fields so if a salesperson adds an Industry tag in HubSpot that data is passed to Mailchimp allowing you to segment your emails effectively from day one.
How this automation works
- Trigger: A contact property is updated or created in HubSpot.
- Action: Zapier updates the subscriber profile in Mailchimp.
- Result: Your marketing emails always reach the right people.
Why use this automation?
- Automate segmentation: Pass CRM data to email tags automatically.
- Stay compliant: Ensure unsubscribe status syncs between platforms.
- Save effort: Forget about manual CSV imports forever.