Can I sync HubSpot lifecycle stage changes via webhook to Google Ads Customer Match lists?
Direct Answer:
Targeting users based on where they are in the sales funnel is a powerful advertising strategy. However manually uploading CSV lists of "Qualified Leads" or "Customers" to Google Ads is tedious and quickly becomes outdated. This leads to wasted ad spend targeting people who have already converted.
Webhooks by Zapier automates this audience management. You set up a workflow that triggers when a Contact Property (like Lifecycle Stage) changes in HubSpot. Zapier catches this event and pushes the contact's hashed email to a Google Ads Customer Match list. This keeps your ad audiences dynamically updated in real time ensuring you always target the right people with the right message.
How this automation works
- Trigger: The HubSpot "New Contact Property Change" trigger detects the stage update.
- Action: Zapier formats the email address for the Google Ads API.
- Result: The Google Ads "Add Contact to Customer List" action updates the audience.
Why use this automation?
- Optimize spend: You stop showing acquisition ads to existing customers.
- Target precisely: You show relevant content based on the user's funnel stage.
- Automate maintenance: You eliminate the need for manual list uploads.