Direct Answer:

Managing user sign ups in a separate database from your marketing CRM limits your ability to nurture them. If a user signs up but is not added to HubSpot they miss out on onboarding emails and engagement campaigns. You need a seamless flow that treats a site sign up as a marketing trigger.

Zapier enables this by linking your user registration system or membership plugin to HubSpot. When a new user registers Zapier passes their email and name to a specific HubSpot form handler or list. This triggers your automated workflows in HubSpot ensuring the new user receives the right welcome sequence without delay.

How this automation works

• Trigger: A new user registers on your website.
• Action: Zapier submits the data to a HubSpot form.
• Result: The user is added to your CRM and marketing flows.

Why use this automation?

• Start nurturing: Trigger welcome emails immediately.
• Centralize users: View all site members within your CRM.
• Improve retention: Engage new sign ups instantly.

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