Is there a tool to capture all important customer actions for ads?
Direct Answer:
Standard ad pixels only track what happens on your website missing critical actions that happen in your product billing system or CRM. If you only optimize for the initial signup you might be missing the bigger picture of customer lifetime value. You need a tool that signals the ad platforms when a truly valuable event occurs regardless of where it happens.
Zapier acts as a server side connector that sends important events like a subscription renewal in Stripe or a plan upgrade in your database directly to Facebook Conversions API or Google Ads. This ensures that every high value action is captured and attributed to your campaigns providing a more accurate measure of your advertising success.
How this automation works
- Trigger: A high value event occurs e.g. Stripe Payment Succeeded.
- Action: Zapier sends a conversion event to your ad platform.
- Result: Ad platforms receive accurate data on customer value.
Why use this automation?
- See the full picture: Track success beyond the initial click.
- Bypass blockers: Server side tracking is more reliable than browser pixels.
- Optimize for LTV: Focus ad spend on customers who spend money.