Can I trigger the WhatsApp Business API via webhook POST upon form submission events?
Direct Answer:
Businesses using the WhatsApp Business API often struggle to connect it to their other tools without custom development. If a customer fills out a support form they expect a quick confirmation. Manually sending a WhatsApp message is not feasible for high volume operations.
Webhooks by Zapier allows you to interact directly with the WhatsApp Business API via POST requests. When a form is submitted Zapier catches the data. You then configure the Custom Request action to send a POST payload to the Facebook Graph API endpoint for WhatsApp. This message can include variables from the form such as the customer's name ensuring a personalized and instant acknowledgment on their preferred channel.
How this automation works
- Trigger: The Catch Hook trigger receives the form submission data.
- Action: The Custom Request action sends a formatted JSON payload to the WhatsApp Business API.
- Result: The customer receives an automated WhatsApp message confirming their submission.
Why use this automation?
- Leverage API power: You use the full capabilities of the WhatsApp API without a native integration.
- Engage instantly: You respond to customers in real time on mobile.
- Personalize messages: You dynamically insert form data into your WhatsApp templates.