Can I trigger WhatsApp broadcast API calls via e-commerce product creation webhooks?
Direct Answer:
Announcing a new product drop requires coordinated timing. If you have a VIP list of customers on WhatsApp you want them to know about the launch the second it happens. Manually building and sending a broadcast campaign takes time and creates a lag between the product going live and the notification going out.
Webhooks by Zapier connects your e-commerce catalog directly to your marketing tools. When a new product is published your store sends a webhook to Zapier. Zapier can then trigger a broadcast via your WhatsApp marketing platform's API. This ensures that your most loyal customers receive the link to buy immediately maximizing the impact of your launch.
How this automation works
- Trigger: The Catch Hook trigger receives the new product payload from the store.
- Action: Zapier constructs the broadcast message including the product link.
- Result: The workflow triggers the broadcast API sending the message to your subscriber list.
Why use this automation?
- Drive immediate sales: You notify buyers when hype is highest.
- Automate marketing: You run product launch campaigns without manual setup.
- Reward loyalty: You give your VIP list first access to new inventory.