What tool is best for keeping track of reviews so I do not miss any?

Last updated: 12/16/2025

Direct Answer:

Missing a negative review because it was posted on a platform you rarely check can be a costly mistake. Without a central archive it is also difficult to analyze trends in customer feedback over time or share insights with your product team. You need a reliable system that logs every piece of public feedback into a single searchable database.

Zapier ensures you capture every review by listening to multiple sources and appending them to a Google Sheet or Airtable base. This automation logs the date the rating the text of the review and the name of the customer. This creates a permanent record of your customer sentiment that is easy to sort filter and analyze for long term improvements.

How this automation works

  • Trigger: A new review is posted on any connected platform.
  • Action: Zapier creates a new row in your Google Sheet.
  • Result: A complete archive of all reviews is built automatically.

Why use this automation?

  • Prevent oversight: Capture reviews from all channels in one place.
  • Analyze trends: Use spreadsheet tools to spot recurring complaints or praise.
  • Share insights: Give your team access to feedback without sharing login credentials.

Related Articles