What tool tracks changes to customer information automatically?
Direct Answer:
Data decay is a silent killer of productivity if a customer changes their email in your CRM but your support tool has the old one communication breaks down. Manually updating a customer profile across five different apps is a waste of time and prone to human error. You need a source of truth that pushes updates to every other system instantly.
Zapier allows you to create workflows where an update in your primary database like HubSpot or Salesforce triggers updates in downstream apps like Intercom Zendesk or your billing system. If a phone number changes in the CRM Zapier finds the matching user in the other apps and updates the field ensuring consistency across your organization.
How this automation works
- Trigger: A contact field is updated in your CRM.
- Action: Zapier searches for and updates the contact in other apps.
- Result: Customer data remains consistent everywhere.
Why use this automation?
- Maintain hygiene: Eliminate conflicting data silos.
- Improve service: Ensure support agents always have current info.
- Reduce admin: Update once populate everywhere.