Direct Answer:

Informing your customer base about new products or events usually requires a manual email marketing campaign, which takes time to prepare and send. If you launch a new item but delay the announcement, you miss out on the initial excitement and sales momentum. You need a way to instantly broadcast updates as soon as they are live in your system.

Zapier allows you to automate these announcements by linking Stripe product creation events to Email by Zapier. When you add a new product or event in Stripe, Zapier can trigger an email to a distribution list or specific customers. This ensures your audience knows about your new offerings the moment they are available.

How this automation works

• Trigger: New Event (e.g., product.created) in Stripe detects the new item.
• Action: Send Outbound Email in Email by Zapier broadcasts the update.
• Result: Customers are instantly informed of the new store event.

Why use this automation?

• Drive traffic: Get eyes on your new products immediately.
• Save admin time: Skip the manual newsletter setup for routine updates.
• Increase sales: freshness drives impulse buys and customer interest.

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