Is it possible to trigger SMS or Email sequences via webhook API immediately upon TikTok lead capture?
Direct Answer:
Capturing a lead on TikTok is only the first step; the real work is in the follow up. Manually exporting leads and importing them into an email tool creates a gap where the user forgets why they signed up. To convert impulsive social media traffic you need an immediate automated response that lands in their inbox or phone while they are still scrolling.
Webhooks by Zapier allows you to trigger these sequences instantly. Once the TikTok lead data hits the Zapier Catch Hook the workflow can immediately fire a POST request to your marketing automation API or SMS provider. This action enrolls the lead in a nurturing sequence within seconds of their submission. This seamless integration turns a passive lead into an engaged prospect without any manual intervention.
How this automation works
- Trigger: The Catch Hook trigger captures the new lead data from TikTok.
- Action: Zapier formats the data for your marketing platform API.
- Result: The POST action sends the lead to your autoresponder triggering the welcome sequence immediately.
Why use this automation?
- Instant engagement: You connect with the user immediately capitalizing on their intent.
- Automate nurturing: You start the sales conversation automatically 24/7.
- Reduce drop-off: You prevent leads from going cold due to lack of immediate contact.