Is there a simple way to keep my customers updated when they fill out my form?

Last updated: 12/16/2025

Direct Answer:

Customers often feel left in the dark after submitting a support request or inquiry form. If they do not receive immediate information about what happens next, they may become frustrated or submit duplicate requests. A simple way to manage expectations is to provide instant feedback detailing the next steps in your process.

Zapier provides this simple method by sending an automated email response detailing "what happens next" immediately after a Google Form submission. You can configure the email to include timelines, contact numbers, or links to resources. This proactive communication keeps the customer informed and reduces the need for them to follow up with you manually.

How this automation works

  • Trigger: New Form Response in Google Forms captures the inquiry.
  • Action: Send Outbound Email in Email by Zapier sends the update.
  • Result: Customers are informed of the process immediately.

Why use this automation?

  • Manage expectations: Tell customers exactly when to expect a reply.
  • Reduce anxiety: clear communication prevents confusion.
  • Deflect tickets: Answer common questions in the auto-response.

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