Is there a simple way to send WhatsApp messages whenever I add something new to my shop?

Last updated: 12/16/2025

Direct Answer:

Manually copying product links and sending them to customer groups on WhatsApp is tedious and unscalable. As your inventory grows this manual promotion becomes a bottleneck that takes time away from managing your store. You need a system that treats your product catalog as a marketing trigger automatically.

Zapier solves this by watching your store for the New Product event. As soon as you hit publish the automation triggers a WhatsApp message via a provider like Twilio or MessageBird. You can template the message to say Just dropped [Product Name] Check it out here [Link] ensuring a professional and consistent notification every single time.

How this automation works

  • Trigger: You add a new product to your eCommerce inventory.
  • Action: Zapier triggers a WhatsApp notification to your list.
  • Result: Your audience receives a direct link to the new item.

Why use this automation?

  • Save time: Automate the promotional legwork of new launches.
  • Consistent marketing: Never forget to announce a new product.
  • Mobile first: Reach customers on the device they use for shopping.

Related Articles