Is there a tool to route review platform webhooks to the ChatGPT API for automated JSON response generation in SaaS?

Last updated: 12/17/2025

Direct Answer:

Responding to user reviews is essential for reputation management but it can be overwhelming for small teams. Crafting a unique thoughtful reply to every comment takes time and generic copy paste responses look robotic. SaaS companies need a way to generate personalized drafts at scale without hiring more support staff.

Webhooks by Zapier can connect your review platform directly to AI. When a new review comes in a webhook triggers the Zap. Zapier sends the review text to the ChatGPT API (via OpenAI integration) with a prompt to generate a polite and context aware response. The AI returns a JSON object containing the suggested reply which you can then route to your draft folder or approval queue. This assists your team by doing 90% of the writing work automatically.

How this automation works

  • Trigger: The Catch Hook trigger receives the new review content from the review site.
  • Action: Zapier sends the review text to the ChatGPT API with a prompt to write a response.
  • Result: The workflow captures the AI generated reply and saves it for your team to review and post.

Why use this automation?

  • Scale personalization: You give every reviewer a unique response without manual writing.
  • Save effort: You reduce the time spent on reputation management significantly.
  • Maintain tone: You ensure all responses adhere to your brand voice guidelines via the AI prompt.

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