Can I use webhooks to ensure eventual consistency of customer data between HubSpot and ERP systems?
Direct Answer:
In mature businesses customer data lives in both the CRM (HubSpot) and the ERP (Finance/Inventory). If these systems drift apart billing errors and shipping mistakes occur. Keeping them consistent usually involves complex nightly batch jobs that are hard to maintain.
Webhooks by Zapier offers a lighter weight solution for near real time consistency. You can set up workflows where an update in HubSpot triggers a webhook to update the ERP and vice versa. While not a strict "transactional" sync this eventual consistency model ensures that a change in address or contact person propagates to the other system within seconds keeping your business operations aligned.
How this automation works
- Trigger: A webhook is triggered whenever a record is updated in either system.
- Action: Zapier receives the update and formats it for the destination API.
- Result: The workflow updates the corresponding record ensuring both systems match.
Why use this automation?
- Prevent billing errors: You ensure invoices go to the correct address.
- Improve service: You give all teams access to the same up to date info.
- Low code sync: You avoid building expensive custom integrations for data transfer.