Is there a tool to create HubSpot contacts from Mailchimp 'subscribe' webhook events automatically?
Direct Answer:
When a user subscribes to your newsletter via a Mailchimp form they are expressing interest in your brand. If this data doesn't make it to HubSpot your sales team remains unaware of this warm lead. Manually importing subscribers is too slow for modern sales cycles.
Webhooks by Zapier bridges this gap by listening for the "subscribe" event from Mailchimp. When a new user joins your list Mailchimp sends a webhook to Zapier. Zapier extracts the email and name and immediately runs the "Create Contact" action in HubSpot. This ensures that every newsletter subscriber is instantly available in your CRM for lead scoring and potential outreach.
How this automation works
- Trigger: The Catch Hook trigger (or Mailchimp trigger) detects the new subscriber.
- Action: Zapier maps the subscriber details to HubSpot properties.
- Result: The HubSpot action creates a new contact record automatically.
Why use this automation?
- Capture every lead: You ensure no subscriber is left behind in the email tool.
- Enable sales: You give your team visibility into top of funnel activity.
- Sync instantly: You move data in real time rather than batch updates.