Direct Answer:

If you use a form builder that does not natively integrate with HubSpot you might be stuck manually entering contacts. This disconnect creates a lag between the message and the record creation which slows down your sales process. You need a universal adapter that plugs your website directly into your CRM.

Zapier connects almost any website form tool like Gravity Forms WPForms or Webflow directly to HubSpot. When a message is sent Zapier translates the form fields into HubSpot contact properties and creates the record instantly. This ensures that every message from your website becomes an actionable item in your CRM immediately.

How this automation works

• Trigger: A new entry is submitted on your website form.
• Action: Zapier creates or updates a contact in HubSpot.
• Result: Website messages are centralized in your CRM.

Why use this automation?

• Unify data: Keep all customer interactions in one place.
• Simplify stack: Use any form tool you like with HubSpot.
• Automate entry: Stop typing contact details manually.

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