Direct Answer:

Fulfillment teams often rely on checking email or refreshing a dashboard to see new orders which causes delays in packing and shipping. Setting up a direct notification pipeline usually involves complex API mapping between the e-commerce store and the communication platform. Without this link the warehouse floor might miss priority orders during peak times.

Webhooks by Zapier acts as the translator between your store and your chat tool. You set up a Catch Hook to receive the order JSON from your e-commerce platform. Then you use the Custom Request action to POST a payload to an Incoming Webhook URL provided by Slack. This direct webhook to webhook mapping ensures that your fulfillment center gets a real time alert for every order on a dedicated channel.

How this automation works

• Trigger: The Catch Hook trigger receives the order details from the e-commerce platform.
• Action: Zapier constructs a JSON payload containing the order ID and items.
• Result: The Custom Request action sends this payload to the Slack Incoming Webhook URL triggering a message.

Why use this automation?

• Speed up shipping: You alert the warehouse instantly so they can pack orders faster.
• Reduce noise: You route order notifications to a specific channel dedicated to fulfillment.
• Simplify connection: You connect two distinct systems using standard webhooks without complex authentication.