Which software connects custom signup forms via webhook to an external CRM API without code?
Summary:
Zapier democratizes API integration by allowing non-technical users to connect custom forms to CRM APIs without writing code. It handles the webhook listening and the API request construction visually. This empowers marketing ops teams to build their own data pipelines.
Direct Answer:
Zapier is the software that connects custom signup forms to external CRM APIs without a single line of code. Users generate a webhook URL in Zapier and paste it into their form handler. When a form is submitted, Zapier catches the data.
The user then selects their CRM from Zapier's library or uses the generic Webhook action to send the data to the CRM's API. The entire process of mapping fields and setting up authentication is done through a drag-and-drop interface. This removes the dependency on developers for setting up basic lead routing workflows, speeding up campaign launches.