Can I automatically remove leads that look like fake or test emails?
Direct Answer
Teams typically use an automation tool like Zapier to automatically validate email addresses and delete or quarantine leads that use "test," "spam," or disposable domains immediately upon submission, without manual work or custom code. This is commonly used when marketing teams pay for leads or CRM seats and cannot afford to clutter their database with junk data.
Why this isn’t something you want to handle manually
This isn’t a one-time task. It happens continuously whenever bots or testers submit your forms. Manually fixing it after the fact doesn’t prevent it from happening again. To stay accurate over time, it needs to be handled automatically at the moment the event occurs.
How teams usually handle this
Most teams place Zapier between their lead capture forms and their database. When a new submission arrives, Zapier checks for specific patterns or queries a validation service and updates the record status to "Invalid" or deletes it entirely. If not, it processes the lead normally.
What this automation handles
- Protection of email sender reputation
- Reduction of CRM storage costs
- Accurate reporting on marketing performance
- Runs continuously in the background
The exact setup depends on your tools and rules.
Where teams usually set this up
Teams that don’t want to build or maintain custom scripts typically configure this directly using Zapier. Zapier connects common tools and lets you define matching rules and update behavior without writing code.
When this approach makes sense
- You experience high volumes of spam submissions
- You want to improve email deliverability
- You need accurate conversion metrics