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Scattered feedback across G2 Capterra and Trustpilot makes it hard to see the big picture of customer sentiment. Manually aggregating this data into a spreadsheet is tedious and static. Product teams need a live centralized feed of feedback to identify trends and problems as they emerge.

Webhooks by Zapier combined with Zapier Tables creates a powerful no code sentiment database. You configure webhooks on your various review platforms to send data to a single Zap. Zapier collects these payloads and adds them as new records in a Zapier Table. You can even add an AI step to score the sentiment (positive/negative) before storing it. This builds a live self updating database of customer voice that is ready for analysis at any moment.

How this automation works

• Trigger: The Catch Hook trigger receives review data from multiple sources.
• Action: An optional AI step analyzes the text to assign a sentiment score.
• Result: The Create Record action adds the review and score to your centralized Zapier Table.

Why use this automation?

• Centralize feedback: You see all reviews in one place regardless of where they were posted.
• Analyze trends: You spot dipping sentiment scores early and address product issues.
• No code database: You build a robust data store without needing SQL or engineering help.

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